Zema Digital, LLC ("Zema Digital," "we," "us," or "our") operates zemadigital.com and provides AI-powered marketing and local search optimization services to home service businesses and professional firms. This Privacy Policy explains how we collect, use, disclose, and safeguard information about visitors to our website and business contacts we reach through outreach activities. By using our site or receiving communications from us, you agree to the practices described here.
Information We Collect
Information You Provide to Us
- Contact information — name, business name, email address, phone number, city, state.
- Inquiry details — messages submitted through our website contact form, free analysis request form, or live chat.
- Opt-out requests — when you reply STOP to a text message or otherwise request removal from our lists.
Information We Collect Automatically
- Usage data — pages viewed, time spent, referring URLs, browser type and version, device type, and operating system.
- IP address — used to infer approximate geographic location (city/region level only).
- Cookies and pixels — see Section 5 for details.
Information from Third-Party Sources
We may supplement the above with publicly available business information from professional directories, Google Maps, industry databases, and similar sources — see Section 3 for full details on how we source business contacts.
How We Use Your Information
We use the information we collect for the following purposes:
- To deliver our services — providing local search optimization, AI chat, and marketing platform services to clients.
- B2B sales and marketing outreach — contacting business owners and decision-makers at home service companies to introduce Zema AI and our other services. This includes outreach by email and phone. Note: SMS/text messaging is exclusively reserved for individuals who have explicitly opted in via our website contact forms, as described in Section 6.
- To respond to inquiries — following up on free analysis requests, demo requests, and contact form submissions.
- To improve our website and services — analyzing usage patterns, testing new features, and fixing errors.
- Compliance and legal obligations — maintaining opt-out lists, responding to legal requests, and enforcing our terms.
We do not use your information for automated decision-making that produces legal or similarly significant effects, nor do we sell your personal information to third parties.
Data Sources for Business Outreach
Zema Digital conducts business-to-business (B2B) outreach to small and medium-sized home service businesses, including plumbers, electricians, HVAC contractors, roofers, and legal professionals. The contacts we reach are business owners, operators, and decision-makers — not residential consumers.
Contact information for outreach is sourced from:
- Publicly available business listings (Google Maps, Yelp, local directories)
- Professional industry databases and verified B2B lead providers
- LinkedIn and other professional networks
- Business websites and publicly listed contact pages
- Trade association member directories
We do not purchase consumer lists or contact residential phone numbers. All outreach targets are businesses with a public commercial presence.
Sharing & Disclosure
We do not sell your personal information. We may share information in the following limited circumstances:
Service Providers
We use trusted third-party vendors to help operate our business — including CRM platforms, email service providers, SMS delivery providers (Twilio), website hosting, and analytics tools. These vendors access data only as needed to provide services to us and are contractually prohibited from using it for other purposes.
Legal Requirements
We may disclose information if required by law, court order, or governmental authority, or to protect the rights, property, or safety of Zema Digital, our clients, or others.
Business Transfers
If Zema Digital is involved in a merger, acquisition, or sale of assets, contact information may be transferred as part of that transaction. We will notify affected parties via email or a notice on our website.
With Your Consent
We may share information for any other purpose with your explicit consent.
Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to:
- Remember your preferences and session state
- Analyze site traffic and user behavior (Google Analytics)
- Measure advertising performance (Google Ads, Meta Pixel)
- Improve site functionality and load times
You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of some parts of our site. We do not respond to "Do Not Track" browser signals at this time.
SMS & Text Messaging
This section describes Zema Digital's text messaging practices in full. It is provided to comply with U.S. carrier requirements under the Telephone Consumer Protection Act (TCPA) and the A2P 10DLC registration standards.
Who We Text
Zema Digital sends SMS messages to business owners and decision-makers at home service companies (plumbing, electrical, HVAC, roofing) and professional service firms who have explicitly requested information or a free AI visibility scan via our website contact forms at zemadigital.com/contact.
Nature of Messages
Zema Digital sends text messages to business owners and decision-makers who have explicitly requested information or a free AI visibility scan via our website contact forms. Every message identifies Zema Digital as the sender and includes opt-out instructions. Messages may include:
- Follow-up information regarding your requested AI visibility scan or market analysis
- Scheduling reminders and confirmations for consultations
- Notifications about our marketing automation and lead generation services
- Links to relevant pages on zemadigital.com
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
Message Frequency
Initial outreach is typically 1–3 messages per contact during an outreach sequence. We do not send recurring promotional blasts. Opt-outs are permanent and immediate.
Message & Data Rates
Standard message and data rates may apply depending on your mobile carrier plan.
🛑 How to Opt Out (Stop Receiving Messages)
To stop receiving text messages from Zema Digital at any time, reply:
STOP
to any message you receive from us. Your number will be immediately and permanently added to our suppression list and you will receive no further text messages from Zema Digital. Reply HELP for assistance. Opt-outs are honored within minutes and are permanent — we will not re-add your number without explicit new written consent.
Data Handling for SMS
- Phone numbers are collected via our website contact forms and are used solely to respond to your inquiry or requested analysis.
- No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
- Numbers on our opt-out list are retained indefinitely to prevent accidental re-contact.
- SMS delivery is handled by Twilio, Inc. Twilio's privacy policy is available at twilio.com/en-us/legal/privacy.
Contact Us About SMS
If you have questions about our SMS program or believe you received a message in error, please reply STOP immediately or contact us at privacy@zemadigital.com and we will remove your number promptly.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law.
- Active contacts — retained in our CRM for the duration of our business relationship and for up to 3 years after the last interaction.
- Opt-out / suppression lists — retained indefinitely to ensure we do not re-contact individuals or businesses who have opted out.
- Website analytics — aggregated usage data retained for up to 26 months.
- Legal compliance records — retained for as long as required by applicable law.
Security
We implement commercially reasonable technical and organizational security measures to protect your information from unauthorized access, loss, or misuse. These include:
- TLS/HTTPS encryption on all web communications
- Access controls limiting data to authorized personnel
- Regular review of our data handling practices
- Vendor security requirements for third-party service providers
No method of data transmission or storage is 100% secure. If you suspect a security incident involving your information, contact us immediately at privacy@zemadigital.com.
Your Rights
Depending on your location, you may have certain rights regarding your personal information:
- Access — Request a copy of the personal information we hold about you.
- Correction — Request that we correct inaccurate or incomplete information.
- Deletion — Request deletion of your personal information. Note: we will retain your contact on our suppression list to prevent future outreach.
- Opt-out of text messages — Reply STOP to any SMS or email us at privacy@zemadigital.com.
- Opt-out of email outreach — Click "unsubscribe" in any email or contact us directly.
- California residents — Under the California Consumer Privacy Act (CCPA), you have the right to know, delete, and opt out of the sale of personal information. We do not sell personal information. To submit a CCPA request, email privacy@zemadigital.com.
We will respond to verified requests within 30 days. To verify your identity, we may ask you to confirm your business name and email address on file.
Children's Privacy
Our services are intended solely for business owners and professionals. We do not knowingly collect personal information from anyone under 18 years of age. If we become aware that we have inadvertently collected information from a minor, we will delete it promptly.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or carrier compliance standards. When we make material changes, we will update the "Last Updated" date at the top of this page. For significant changes affecting your rights or our SMS practices, we may notify you directly via email.
Continued use of our website or receipt of our communications after the revised policy is posted constitutes acceptance of the changes.
Contact Us
For privacy-related inquiries, opt-out requests, data access or deletion requests, or questions about our SMS practices, please contact us using any of the following: