Serving home service contractors nationwide — HQ in St. Peters, MO, Central Texas office
314-279-9265
Home / Services / Paid Ads
Service — Paid Traffic

Paid media that gets judged on booked jobs.

We run Local Services Ads, Google PPC, and Meta campaigns for home service contractors. Every campaign is measured by cost-per-booked-job — not impressions, not clicks, not "leads" that never pick up the phone.

How paid-ads pricing works on this page — read first.

Every paid-traffic engagement has three separate line items. They don't overlap, and we never mix them on an invoice.

  1. Setup fee — one-time, paid to Zema Digital. Covers the build (tracking, landing pages, account architecture).
  2. Management fee — monthly, paid to Zema Digital. This is what you pay us to run the campaign. It does not include your ad budget.
  3. Ad spend — monthly, paid directly to Google or Meta. This is your actual media budget. We never touch this money; it goes through your own ad account on your own card.

Example: PPC at $600/mo management + $2,500/mo ad spend means you pay us $600 and pay Google $2,500. Total outlay: $3,100/mo. Not $600.

Local Services Ads (LSA)

Google Guaranteed. Pay per qualified lead.

LSA runs above the map pack and charges you per lead — not per click. We manage the badge verification, dispute the bad leads (you don't pay for misfires), tune keywords, and keep your response-rate green.

Included

  • Google Guaranteed / Google Screened badge application
  • Daily lead review and dispute filing for unqualified leads
  • Service and geo-targeting tuning
  • Weekly cost-per-booked-job report
  • Review management integration (LSA rewards reviews with ranking boost)

LSA pricing

Setup fee
paid to Zema · one-time		 $450
Management
paid to Zema · monthly		 $450/mo
Ad spend (min.)
 $1,500/mo
What the $450 setup covers: Google Guaranteed badge application, license and insurance verification, business-profile claim, service categories and geo-targeting build, call-tracking connection, and initial dispute-process documentation.

Your minimum monthly outlay: $1,950 total — of which $450 is ours, $1,500 goes to Google.

Google Search Ads (PPC)

The high-intent traffic channel when LSA can't carry the load.

PPC is where you catch "emergency AC repair 2am" and "burst pipe who's open now" searches. We build campaigns around problem-based intent, not broad-match trade keywords that burn your budget. Conversion tracking plugs into the booked-job number, not just a form fill.

Included

  • Campaign architecture (emergency, service, brand)
  • Negative keyword vault maintained weekly to kill wasted spend
  • Call-tracking with dynamic number insertion
  • Call-recording review and tagging (booked / not-booked / wrong-service)
  • Landing page A/B testing when we build them
  • Monthly cost-per-booked-job report

PPC pricing

Setup fee
paid to Zema · one-time		 $950
Management
paid to Zema · monthly		 $600/mo
Ad spend (min.)
 $2,500/mo
What the $950 setup covers: campaign architecture build (emergency / service / brand), keyword research and negative-keyword vault, conversion-action setup, call-tracking with dynamic number insertion, landing-page audit or build-spec, and booked-job tagging framework in your CRM.

Your minimum monthly outlay: $3,100 total — of which $600 is ours, $2,500 goes to Google.

Facebook & Meta Ads

Brand demand, offer-driven promotions, and retargeting.

Facebook/Instagram doesn't win on intent, but it wins on awareness, seasonal offers (spring tune-up), and retargeting everyone who visited your site or called but didn't book. The cheap channel to keep your brand warm in the neighborhood.

Included

  • Offer-driven campaign creative (seasonal tune-ups, financing, promo codes)
  • Geo + demo targeting to your service area
  • Website-visitor retargeting
  • Look-alike audiences built from your best customers
  • Conversions API setup for post-iOS tracking

Facebook / Meta pricing

Setup fee
paid to Zema · one-time		 $0 when bundled
Management
paid to Zema · monthly		 $0 when bundled
Ad spend (min.)
 $1,000/mo
Why it's bundled free: Meta works best as an amplifier to your LSA/PPC work — retargeting site visitors, warming the brand, and promoting seasonal offers. We only need to build creative and audiences once; running it doesn't meaningfully add to our workload.

Standalone Meta engagement: $450 setup · $250/mo mgmt · $1,000/mo ad spend min.

FAQ

What contractors ask.

Should I start with LSA or Google Search Ads?
Almost always LSA first. Lower CPL, pay-per-lead instead of pay-per-click, and the Google Guaranteed badge lifts conversion rate by itself. Add PPC once LSA is maxed out or to cover emergency/problem-based searches LSA misses.
What ad budget should I plan?
For most home service contractors: $1,500–$3,000 for LSA, $2,500+ for PPC. Facebook runs cheap at $1,000. We model realistic cost-per-booked-job for your trade and market before you commit.
How do you dispute bad LSA leads?
Daily review of every lead. For each non-qualified lead (wrong service, out-of-area, spam, asked-and-ghosted after confirming), we file a Google dispute with the call recording. Typical credit rate is 20–35% of raw spend.
Who owns the ad account?
You do. Always. We build and manage inside your Google Ads and Meta Business accounts. If you ever leave us, everything walks with you.

Want a realistic cost-per-booked-job model?

20-min call. We pull your market's LSA and PPC data live and show you the math.

Book a Growth CallCall 314-279-9265